Andy Chapman Consultancy

A senior Marketing and Project Management professional with proven success leading multi-stakeholder, large scale projects from inception to completion

About me

About Me

I have 15 years experience in both B2B and B2C industries. A blend of creativity, attention to detail and business acumen gives me a 360 degree view of programme management. I focus on project outcomes, increasing customer engagement, and driving business growth.

WHO I WORK WITH

I work with organisations that need clarity, control, and results - not noise,

B2B, insurance, fintech, SaaS,

I work with organisations operating in complex or regulated environments, where performance, compliance, and accountability matter, and marketing decisions need to be structured, defensible, and commercially grounded.

Leaders who want senior thinking

and hands-on delivery I work best with leaders who want more than advice — they need someone to shape strategy, make decisions, and stay close to execution to ensure plans actually deliver results.

Scale-ups

I support businesses already investing significantly in digital marketing who want stronger returns and clearer performance insight. I help bring structure to the complexity, ensuring investment decisions are commercially grounded, performance is properly understood, and growth is driven by evidence.

Teams with commercial outcomes

I partner with teams that prioritise insight over activity, value clear decision-making, and want marketing performance tied directly to measurable business outcomes.

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

Unclear ROI

“We’re spending heavily on paid media, but ROI isn’t clear.”

The final mile

“Strategy exists, but execution keeps breaking down.”

Lack of relavence

“Traffic looks healthy, but conversion is underperforming.”

Experienced hands

“We don’t have senior digital leadership in-house.”

Clarity - always

“AI tools are everywhere, but insight and decision-making are missing.”

People and outcomes

“Agencies are active, but accountability is unclear.”

Lack of strategy

"Marketing, sales, and product teams are pulling in different directions."

Analysis

“Reporting is detailed, but no one is confident in what the numbers actually mean.”

Digital Services

How I
roll...

Development

PPC

E-commerce

Marketing

Google

ABM

Analysis

Paid Media

Social

Tech

CRO

Account based

UX/ UI

Expertise

Helping teams understand what’s working, what isn’t, and where budget is being wasted, then fixing it through structured optimisation and hands-on delivery.

Paid Media ABM PPC

Designing and running account-based strategies that prioritise quality, intent, and commercial outcomes, not vanity impressions.

AMB Strategy Execution

Using LinkedIn as a precision B2B channel aligning audiences, messaging, and journeys to generate meaningful engagement and qualified demand.

Social Paid Media

Delivering growth while balancing performance, compliance, and risk across insurance, finance, and regulated sectors.

Finance Strategy

Providing senior-level direction, decision-making, and execution when teams need clarity and momentum without the overhead of a permanent role.

Strategy Execution Leadership

Identifying where users drop off and why, then improving journeys, UX, and conversion through insight-led optimisation.

Paid Media UX/ UI

Helping teams use AI to improve insight, efficiency, and decision-making, while keeping strategy and accountability firmly human-led.

AI Strategy ABM

Bringing structure across channels so acquisition, conversion, and retention work together, not in isolation.

Strategy AI

Our clients

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

Paid Media Specialist

Trusted to lead Ivanti’s cross-channel paid media strategy across European markets, balancing consultative planning with hands-on execution. Improved performance through structured optimisation, stakeholder alignment, and ABM-led demand generation across Google, LinkedIn, and enterprise marketing platforms.

UI/ UX Claims tracking

Worked alongside Trainline’s digital and analytics teams to analyse thousands of on-page customer interactions, uncovering abandonment drivers within the insurance claims process. Rebuilt the journey around data-led decision-making and introduced targeted communications to improve completion and engagement.

WordPress Management

Directed Vermad’s full digital rebrand and large-scale website rebuild during rapid expansion. Led stakeholder alignment, brand evolution, UX/UI strategy, and personally built the new platform, delivering a scalable, credible digital presence aligned to long-term commercial growth.

Contact

Hello!

Information

A senior Marketing and Project Management professional with proven success leading multi-stakeholder, large scale projects from inception to completion

About me

I have 15 years experience in both B2B and B2C industries. A blend of creativity, attention to detail and business acumen gives me a 360 degree view of programme management. I focus on project outcomes, increasing customer engagement, and driving business growth.

WHO I WORK WITH

I work with organisations that need clarity, control, and results - not noise,

B2B, insurance, fintech, SaaS,

I work with organisations operating in complex or regulated environments, where performance, compliance, and accountability matter, and marketing decisions need to be structured, defensible, and commercially grounded.

Leaders who want senior thinking

and hands-on delivery I work best with leaders who want more than advice — they need someone to shape strategy, make decisions, and stay close to execution to ensure plans actually deliver results.

Scale-ups

Teams with commercial outcomes

I partner with teams that prioritise insight over activity, value clear decision-making, and want marketing performance tied directly to measurable business outcomes.

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

Unclear ROI

The final mile

Lack of relavence

Experienced hands

Clarity - always

People and outcomes

Lack of strategy

Analysis

How I
roll...

Expertise

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

Paid Media Specialist

UI/ UX Claims tracking

WordPress Management

Directed Vermad’s full digital rebrand and large-scale website rebuild during rapid expansion. Led stakeholder alignment, brand evolution, UX/UI strategy, and personally built the new platform, delivering a scalable, credible digital presence aligned to long-term commercial growth.

Andy.Chapman

Hello!

Information

A senior Marketing and Project Management professional with proven success leading multi-stakeholder, large scale projects from inception to completion

About me

I have 15 years experience in both B2B and B2C industries. A blend of creativity, attention to detail and business acumen gives me a 360 degree view of programme management. I focus on project outcomes, increasing customer engagement, and driving business growth.

WHO I WORK WITH

I work with organisations that need clarity, control, and results - not noise,

B2B, insurance, fintech, SaaS,

I work with organisations operating in complex or regulated environments, where performance, compliance, and accountability matter, and marketing decisions need to be structured, defensible, and commercially grounded.

Leaders who want senior thinking

and hands-on delivery I work best with leaders who want more than advice — they need someone to shape strategy, make decisions, and stay close to execution to ensure plans actually deliver results.

Scale-ups

Teams with commercial outcomes

I partner with teams that prioritise insight over activity, value clear decision-making, and want marketing performance tied directly to measurable business outcomes.

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

How I roll...

Expertise

Paid Media & Performance

ABM Strategy & Execution

LinkedIn Ads That Drive Conversions

Digital Growth in Regulated Markets

Fractional Digital Marketing Leadership

Conversion & Funnel Optimisation

Using AI Without Losing Control

Cross-Channel Strategy & Alignment

PROBLEM SOLVING

These are the challenges that sit beneath missed targets, rising costs, and the sense that marketing should be working harder.

Paid Media Specialist

UI/ UX Claims tracking

WordPress Management

Directed Vermad’s full digital rebrand and large-scale website rebuild during rapid expansion. Led stakeholder alignment, brand evolution, UX/UI strategy, and personally built the new platform, delivering a scalable, credible digital presence aligned to long-term commercial growth.

Helping start-ups scale & grow.

Andy.Chapman

How I
roll...

Helping
start-ups
scale & grow.